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Programme

Session I: Dynamics of the PV industry and global supply

- Industry supply in perspective: solar industry growth and global supply dynamics

Session II: the world’s leading PV markets

- Germany: for how long will it remain the world’s largest PV market?
- Italy: the world’s fastest growing solar PV market

Session III: the European upcoming markets

- Spain: is PV application in the built environment the new road to a solar future?
- France: will this Mediterranean country follow Italy?
-Greece: will this promising market with high incentives finally take off?
- Belgium: Is the rise of the Belgium PV market sustainable?
- Czech Republik: From emerging to sustainable top-10 PV market

Session IV: the high potential upcoming Asian markets

- China: will this market open up and support its own as well as foreign ones?
- India: the potential giant is waking up...
- Korea: Will the attractive support program sustain this Asian growth market

Session V: the return of former leading PV markets

- Japan: Will the new government support scheme revive market growth?
- USA: How close is the USA to becoming the world’s biggest PV market?

Session VI: Analysis of what might happen next

- The Wall Street interpretation of the solar PV industry and the market outlook
- Presentation of global demand forecast based on audience survey + interactive debate with audience and market analysts


Programme

Third Global PV Demand Conference 2009

"The top-10 growth markets in 2010" Hamburg, 22 September 2009


08:30 Registration and coffee
09:15 Welcome and introduction

Chairman: Edwin Koot (CEO, Solarplaza)

Session I: Dynamics of the PV industry and global supply

09:30 Industry supply in perspective: solar industry growth and global supply dynamics
What shape will the supply dynamics of the global solar industry take? Which companies will survive? Will supply and demand be in balance in 2010 or will oversupply continue to drive down solar cell and module prices?
Joe Berwind: Author of the book ''Investing In Solar Stocks'' and founder of ''Alternative Energy Investing''

Session II: the world’s leading PV markets

09:55 Germany: for how long will it remain the world’s largest PV market?
Germany is the PV market with the most sustainable growth. How will the feed-in tariff survive the upcoming parliamentary elections? How will current price declines influence market demand? What is the expected market growth in the next years?
Gerhard Stryi-Hipp: Head Energy Policy, Fraunhofer Institute for Solar Energy (ISE)

10:15 Italy: the world’s fastest growing solar PV market
Is Italy following Spain’s experience of boom and bust? Will its government targets be met at the end of 2010, thus ending the boom? Or will the attractive feed-in tariff continue until grid parity is reached, as is anticipated soon?

Gert Gremes
: President of GIFI (Italian Solar Industry Association) and Director of PV company Technospot

 10:35 Coffee Break

Session III: the European upcoming markets

11:05 Spain: is PV application in the built environment the new road to a solar future?
Last year’s world’s global leader in the PV market will collapse this year due to a revised and capped support scheme. How will the market recover and follow its route to grid parity? What is the market forecast?
Javier Anta: President of the ASIF (Spanish Solar Industry Association)

11:20 France: will this Mediterranean country follow Italy?
France is encouraging the building of integrated PV applications. Is the feed-in tariff sufficient to create sustainable market growth?
Richard Loyen: Managing Director of Enerplan, the French Solar Energy Business Association

11:35 Greece: will this promising market with high incentives finally take off?
The attractive feed-in tariffs have been adjusted and improved. A new roof-top program has been launched. The Greek market looks very appealing. Will the boom start now?
Stelios Psomas: Policy Advisor, HELAPCO (Greek Solar Industry Association)

11:50 Belgium: Is the rise of the Belgium PV market sustainable?
The attractive Renewable Energy Certificates scheme has pushed the Belgian PV market up to 9th place in the global top 10. In 2010, compensation for the certificates will be reduced by 23%. How will this impact market development?
Henk Vanderhaegen: Director Operations Enfinity (Belgium Developer & System Integrator)

12:05 Czech Republik: From emerging to sustainable top-10 PV market
The Czech Republic could move up into the top 5 of PV markets. In 2010, the FIT will only be lowered slightly. Will this make CZ a sustainable and leading PV market in Europe?
Bronislav Bechnik: RES Specialist CZREA (Czech Republik Renewable Energy Association)

12:30 Interactive Joint Business Lunch

Session IV: the high potential upcoming Asian markets

14:00 China: will this market open up and support its own as well as foreign ones?
China has become the world’s biggest manufacturer of cells and modules. The government has announced a new support program to develop the domestic market. What form will this support program take? How will the domestic market grow and will the market be open to foreign players?
Mr. Stephen Cai; Director China Electric Equipment Group (CEEG), Chairman of the board of CEEG SST and Business CEO of CEEG PV

14:20 India: the potential giant is waking up...
India faces permanent power shortages and the new National Minister for RE seems in favor of PV. What is needed to turn this country into a major market?
Dr Rajiv Arya; CEO of Moser Baer Photovoltaic and member of the ISA’s Executive Council and Solar PV Cell Group
B.V. Naidu; Chairman ISA

14:40 Korea: Will the attractive support program sustain this Asian growth market
The Korean PV market demonstrated rapid growth in 2008. It made the government reconsider its support program. With the considerable PV industry potential, will the government support further growth over the coming years?
Prof. Donghwan Kim; PV expert at Korea University, former President of KPDO (Korean Photovoltaics Development Organization)

15:00 Tea Break

Session V: the return of former leading PV markets

15:30 Japan: Will the new government support scheme revive market growth?
After a number of years of zero growth or even shrinking of annual new sales, the new government has started a new support program. What is the outlook of the country where the PV industry and market development first began?
Dr. Hiroshi Matsukawa: Senior Consultant, Overseas Division, RTS Corporation (Japan)

15:50 USA: How close is the USA to becoming the world’s biggest PV market?
The new Obama government favours Renewable Energy and introduced stimulus packages, but what will be the real impact on PV demand in the coming three years?
Paula Mints: Senior PV expert, Principal Analyst, PV Services Program & Associate Director of Navigant Consulting (USA)

Session VI: Analysis of what might happen next

16:10 The Wall Street interpretation of the solar PV industry and the market outlook
What is the view of one of the world’s top PV industry and market analysts of the current PV market situation?
Vishal Shah: Industry and Market Analyst, Barclays Capital, New York

16:30 Presentation of global demand forecast based on audience survey + interactive debate with audience and market analysts
Joseph Berwind, Alternative Energy Investing

Paula Mints, Navigant Consulting
Gerhard Stry-Hipp, Fraunhofer Institute For Solar Energy
Vishal Shah: Barclays Capital
Edwin Koot, Solarplaza


17:00 Event close and informal drink